Healthy brands can overcome reputational problems, competitive challenges and economic downturns. How? By maintaining the loyalty and commitment of their customers and staff.

Managed well, brands beat at the heart of their business. They provide a value system and personality for customers and staff to identify with, and deliver a coherent offer that fits the brand ethos.

Development of a strong brand is only possible when you understand the target audience, how your brand is perceived by them and how to connect with them. Our research provides this intelligence, allowing our clients to make confident decisions about their brand and communications strategy, revealing how this affects customer perceptions and their position in the market.

Our toolkit includes the full range of quantitative and qualitative methodologies, for ad-hoc or on-going research. We also offer specialist brand, communications and product placement evaluation techniques that are unique to BDRC. Take a tour of Our Solutions and Our Experts below.

On 24 June we shared our brand research insights on the hospitality, tourism, culture and transport sectors. Find out more about the event here.

"It has been a pleasure working with BDRC with our brand awareness and perceptions project. They have been consistently professional and thorough, giving us insightful research findings"

Fiona McCarthy - British Library

Our Solutions

We offer proprietory solutions in addition to the full range of quantitative and qualitative techniques. All of our solutions have been developed or refined within BDRC and have proved their value in numerous research projects – to the extent that some have registered patents or trade marks.

Meet our experts

Our opinions