What we do for you

We help our clients get closer to their customers, stakeholders and employees by translating research data into business intelligence you can act on. We do this through a range of market leading insight tools and a dedicated team of experts.

Our research expertise centres on enhancing our clients’ customer value proposition, the heart of any brand’s value.  We evaluate our clients’ brands, products and services by matching the research approach to the challenge at hand.

Our focus is in services marketing, specifically in the financial services, telecoms and the retail sectors. We offer expertise in brand positioning, product and services innovation, communications effectiveness and customer experience research. We are the exclusive Australian licensee for ZMET, a ground breaking insight tool from Harvard founded on modern research into cognitive neuroscience to unlock deep thoughts and feelings about a brand.

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Our experts

Richard Stevenson

Richard Stevenson

Commercial Director

Has held senior roles in Australia/UK covering financial services, IT & telecoms, retail and publishing. Expertise includes unpacking brand essence, NPD and customer relationship management.

Floyd McMillan

Floyd McMillan

Senior Strategy Consultant

McMillan brings over 20 years of experience in international multi-sector marketing and market research and has worked for some of the world’s largest and most well-recognized brands.

Georgina Woodley

Georgina Woodley

Managing Director of BDRC Australia

With a background in strategy, Georgina illuminates growth opportunities and how to most effectively realise them; rigorously evaluating all options before recommending the right pathway.


bdrc group

With offices in London (BDRC Continental, ESA Retail, Perspective Research Services), Washington, Sydney, Singapore, Beijing and Jakarta, and affiliates in South Africa, we operate worldwide - in more than 90+ countries last year - and have a strong global reach. Taken together, this gives us the sectoral breadth and technical depth to tackle the largest research challenges.