Benchmarking customer experience in key touch-points across financial services.
Who we are
BDRC Australia is a Sydney based boutique agency with the global backing and support of the BDRC Group, the largest independent market research agency in the UK.
We are a close knit team of collaborative researchers with passion, energy and curiosity supported by graphic design experts.
Our clients face a range of challenges that can be addressed via market research. Opportunities lie in better understanding your customers, staff, new product development opportunities and more. Many companies may have lots of data but little insight. What sets us apart is the ability to cut through the data and give you meaningful solutions.
BDRC has created a range of sector focussed research products. Some are syndicated so the cost is shared across several clients, while others are highly detailed sector studies. Each has a proven record of delivering valuable insight and has been developed to meet the evolving needs of dynamic markets.
Follow in the customer’s footsteps with Mystery Guest inspections.
A comprehensive view of meetings market dynamics, booker behaviour, brand performance and customer perception.
The definitive source of global insight on hotel brand performance, market dynamics and customer behaviour.
10th Nov 2017
In theory, the small meetings bookers should be easier to satisfy as there are fewer delegates to worry about, and the event itself is likely to involve fewer complexities. Yet those holding small events are less likely to recommend a venue relative to larger events.Read more
26th Oct 2017
Are negative perceptions of a destination's security insurmountable? Our recent traveller studies provide answers for tourist boards and travel agencies.Read more
23rd Jun 2017
Media GPS - 2017: a ground-breaking new study delivers profound insights into the consumption patterns, opinions and media habits of nearly 10 million of the world’s most frequent and affluent travellers.Read more
15th Jun 2017
BDRC captures the views of consumers about their experiences with UK financial providers as part of this we interviewed over 3,300 consumers with a disability or impairment at the end of 2016.Read more
11th May 2016
There are dozens of reasons why customers contact their bank, some of which need to be handled quickly, others need to be given more care and attention. For banks and other service providers, it’s sometimes a balance of efficiency versus sensitivity.Read more
17th Dec 2015
BDRC Australia is proud to have supported Amex in the recent release of its new Essentials Card. We had the opportunity to be interviewed by the journalist covering the story and featured in an editorial piece in a weekend edition of the Financial Review. With the card itself having so much to offer, it wasn't surprising that it researched so well.Read more
29th Jun 2015
How can we encourage Australians to save? This is a question we’ve heard many times from financial institutions struggling to increase their reserves. Three key insights help unpack the answer. Fundamentally financial institutions need to shift the dialogue away from product speak to language that consumers understand.Read more
17th Feb 2015
We found event-specific NPS assessments typically delivered substantially higher scores than the broader relationship-based NPS ratings, showing that for the majority of service interactions most customers have a positive view of the experience - which also prompted more specific and usable verbatims on the low scoring areas.Read more
15th Feb 2015
Adding the USA and North America to BDRC Group’s existing operations in the UK and Asia Pacific makes the company a truly global organisation. BDRC Group now has offices in London, Washington DC, Singapore, Beijing, Jakarta and Sydney.Read more
6th Feb 2015
There has been a stream of media stories over recent months about lenders rejecting new mortgage applications from existing borrowers in their 40s or 50s who want to remortgage or move home. As objective researchers, it is not our place to add heat to this ‘ding-dong', but our latest Mortgage Achilles study can shed some light.Read more